TARGETING CONSUMER TARGETS.

Measuring Advertising's Effectiveness Is a Really Big Deal
Does the number 66 mean anything special to you? Perhaps you were born in '66 or maybe you are 66 You may have traveled along historic U course 66 or fantasized a golf score of 66
If you holded the number of firms showcased in the "Marketing Consulting / Research" section of Agri Marketing's 2001 Marketing Services Guide (pages 36-43) the total is, you already know: 66 Moreover, that section closes with a list of 41 additional firms that claim to proffer the same services.
The bottom line: